who we are
do has established a new paradigm in the hospitality industry, encompassing a multitude of disciplines while creating thoughtful and engaging architecture, brands, products, and environments. do has earned a reputation as one of the most innovative hospitality experts firms in the field, due in large part to the group’s integrated design process and focus on creating emotionally connected experiences.
Endorsed by a company owned-and-operated restaurants (Enjoy), a bespoke furniture and lighting design company (Estudio à Gogo), and a branding and strategy division dedicated to projects of scale (Brando).
We make creative projects come true. We are a multidisciplinary team of project managers, designers, entrepreneurs, strategists, and operational experts working on space, experience, and identity. We pride ourselves on having a diverse portfolio of successful projects and clients.
lifestyle gastronomy
do is a unique gem in the boutique lifestyle gastronomy world. We create and deliver visions through designs that provide a unique customer experience, and functionalities that make your business successful. We are an international company with expertise in hospitality, that develops and designs upscale high-end venues with a dynamic expert team. With more than 30 years’ experience in the sector, and a track record of successful “alive and kicking” gastronomy icons in Madrid, Mallorca, Ibiza, Mexico DF and trendy locations in the Caribbean, we deliver lifestyle gastronomy success. We care about the PNL, and although many of our projects are “out of the box” concepts and “Trending” in their markets, they all have a common denominator, they are up and running, open for business daily and make money. According to 2019 Nº1 chef in the world, Ferran Adrià, “50% of all food & beverage concepts that open gastronomy businesses close within the first 2 years” do‘s track record of longstanding businesses will support your projects during start-up, follow up and re-furbishing process to guarantee continued success and profitability.
success factors
All do‘s current prospects and new developments achieve success by always being a step ahead of their competitors and continuously exceeding their customer’s expectations. The combination of customer satisfaction, venue prescription, repetitive visitors, word to mouth, cutting edge decoration and vibrant atmospheres, in addition to highly executed food concepts and a highclass drinking experience, make do‘s designs full winners. “Don’t make the same mistakes once. The second time you make them, it’s no longer a mistake. It’s a choice.” With do‘s experience, we have already understood, stumbled and overcome challenges, and know which operational, financial and design mistakes and fallbacks are commonly made and how to avoid them. With do, we give you the choice to have a head start over your competition. “Operation first, Decoration after” The idea behind each concept is, operations first and decoration next. Through a short immersion in our completed and running projects, you will immediately experience our enthusiasm for design and decoration.
We are “Deco-freaks” and understand the importance do sets in all and every detail to achieve the “perfect serve” or the “ultimate dining experience”. ACCOUNTABLE AND QUALITIY SUPPLIERS Suppliers during the design phase: In order to guarantee top quality and deliver strict timings in the design of the project we work with trustworthy national and international top brand suppliers, that guarantee accountability, top notch service and quality control. Suppliers after the opening of the project: In order to support you in the operational continuity of the business, we provide guidance and follow up in the decision making process regarding suppliers and gastronomy products, with regard to quality, prices, seasonality and delivery standards.
main disciplines “expertise”
concept
creation
market
research
food & menu
development
interior
architecture
project
management
design &
branding
marketing &
advertising
technology
financial &
feasibility analysis
procurement
coaching
& tutoring
follow up &
post-service
consultancy
Our expertise
areas of support
We work on different areas or needs of our clients, as well as in different
stages or phases of larger development. Below you will find some of the
most common scenarios we support our clients with:
๏ restaurant concept development from scratch.
๏ refurbishments and improvements of current establishments.
๏ brand building analysis, strengthening and possible spin offs if they pass feasibility analysis.
๏ customer satisfaction and loyalty projects.
๏ training to set up effective operational systems, teams and skills.
๏ from A to Z projects and further follow up. “end to end”
๏ macro resort analysis and revenue enhancement or customer rating
satisfaction.
๏ vibrant intensive music, fine dining and exclusive drinking
experiences.
end-to-end solutions
๏ positively influence the leisure moments and customer experience in spaces we design.
๏ awaken emotions that inspire positive feelings and emotions when looked at and dined in.
๏ exceed customer expectations and always go one step further to anticipate and empathize with your clients needs.
๏ achieve best return on investment by representing and communicating your brand with deliverable business results
๏ create unique interior combinations, offering an end to end service
your story your partner
As a group that successfully runs top level restaurants and beach clubs and has developed many others for third parties, we have an imperative drive to share our knowledge and success in diverse geographical and gastronomical areas.
We believe that with do as your partner, you will not only achieve and exceed your financial results, but you will be able to tell the story of your vision, with a venue that is designed and structured to
make the customer become
the hero of your story
the power of food
Hospitality is simply an opportunity to show love and care
Julia Sugarbaker
We pursue the mission of changing the world through the power of food.
Jose Andrés
More often than not, at gatherings of friends and family, food sets the
standards for good times. It’s no wonder then that food is key in the leisure and
lifestyle industry. But while the food and beverage industry can be highly
lucrative,
it is also extremely competitive. And that’s where do comes in.
we’ll help you create an entirely unique dining experience that will have your
customers coming back for more.
key factors “Values”
With inspiration, experience, and sensitivity, we are re-designing the future of
Lifestyle gastronomy. do is a Global Business with a Focus on Local Services.
VALUE Nº1
Innovation
VALUE Nº2
Collaboration
VALUE Nº3
Commitment
VALUE Nº4
Inspiration
VALUE Nº5
Distintivity
VALUE Nº6
Seductive
VALUE Nº7
Transformation
VALUE Nº8
Courage
VALUE Nº9
Authenticity
VALUE Nº10
Confidence
VALUE Nº1
Innovation
VALUE Nº2
Collaboration
VALUE Nº3
Commitment
VALUE Nº4
Inspiration
VALUE Nº5
Distintivity
VALUE Nº6
Seductive
VALUE Nº7
Transformation
VALUE Nº8
Courage
VALUE Nº9
Authenticity
VALUE Nº10
Confidence
the brand
In Japanese, a do implies a body of wisdom and tradition with sustaining ethics and aesthetics that have the characteristics of specialization (senmonsei), transmissivity (Keishōsei), normativity (Kinhansei), universality (kihensei), and authority (Kenísei).
Its translation in English is Path or Method and it is one of the multiple forms of spiritual and aesthetic discipline.
In Chinese it is read Dao or Tao
The word TAO can be literally translated by “the way”, “the road”, or also by “the method” or “the doctrine”
In Japanese it is called do
do is the name of the first musical note of the diatonic do major scale. This scale is the only one that has no alterations and is therefore considered the base of the tonal system.
The brand do, also stands for the verb “To do”, an irregular and auxiliary verb used by most of the common main verbs in English Lenguage.
Let’s do restaurants
Let’s do magic
Let’s do dreams
Let’s do Business together
“Let’s do it”